Archive for category Advertising & Promotion

New Nestle Quik Figures

Advertising & Promotion 300 focuses on the partnership that existed between Nestle Quik and Mattel’s M.U.S.C.L.E. brand. Jason Speth and Kyle Holbrook were kind enough to share their pictures of the two previously unseen examples of figures #48 and #227.

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M.U.S.C.L.E. Poster Tubes

Hawkeye was kind enough to send in some pictures of his M.U.S.C.L.E. mailing tube.

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The People vs. M.U.S.C.L.E. – Part 2

The People vs. M.U.S.C.L.E. – Part 2 follows the same framework for M.U.S.C.L.E. advertising that had been established the previous year in the two commercials. Sadly, for the final M.U.S.C.L.E. commercial there appears to be a far less focused approach. However, hardcore Color figure collectors likely view this commercial as the single greatest thirty seconds of video ever uncovered.

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New Nestle Quik Figures

The University of M.U.S.C.L.E. recently featured two sealed M.U.S.C.L.E. figures from the Nestle Quik promotion in Auction Watch #28. The winner of those two auctions, Bill R. (vette88 from LRG.com), was kind enough to take a picture of each of the sealed figures. These figures have been added to Advertising & Promotion 300.

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M.U.S.C.L.E. Invasion Update

M.U.S.C.L.E. Invasion Update, was clearly designed to air as a second part/episode of the Invasion of the M.U.S.C.L.E. Things commercial. The switch from monsters to wrestling only seems to make sense because the ancillary M.U.S.C.L.E. products are wrestling related. The commercial simply crowbars wrestling into the scenario.

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Invasion of the M.U.S.C.L.E. Things

For many collectors the M.U.S.C.L.E. commercials created incredible interest and excitement. However, the choices made about the direction of the M.U.S.C.L.E. commercials are especially interesting – but also seem to highlight the confusion that Mattel and their advertising agency had regarding the product.

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28-Pack Poster Offer – UPDATE

The 28-Pack Poster Offer looked into the minutia of the poster-offer. Syosset, New York was one of the main topics of interest. John Delin, from A Syosset Scrapbook, attempted to help research further into the Syosset-M.U.S.C.L.E. connection.

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Advertising & Promotion 300 – Updated

Advertising & Promotion 300 – Corporate and education connections has been updated. The poster numbers have been added to all of the figure pictures and they have been arranged numerically.

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Only 2 M.U.S.C.L.E. Posters

In the previous 28-pack poster offer write-up there had been mention of a Color M.U.S.C.L.E. poster that was completely devoid of any Flesh M.U.S.C.L.E. figures. This is untrue.

The University of M.U.S.C.L.E. apologizes for any inconvenience or confusion this may have caused. This mix-up only strengthens the need for all M.U.S.C.L.E. data to be organized and centralized in one location.

Read More…

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The 28-Pack Poster Offer

A piece of the 28-packs worthy of its own dissection is the poster offer. For many collectors it is specifically the small picture accompanying the poster offer that elicits discussion. No single piece of tangible M.U.S.C.L.E. information causes so much speculation. For many collectors it fuels the theory that all the Kinnikuman sculpts were originally slated for Mattel’s M.U.S.C.L.E. release. Others simply consider it a place-holding throwaway picture.

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