Archive for category Literature

The Uncropped Catalog Pictures

Posted by Chad Perry in Literature, UofM News on July 17, 2009

Uncropped versions of the 1986 Mattel catalog M.U.S.C.L.E. photograph, both from toy industry trade magazines, uncover six previously unseen Kinnikuman figures in the picture. All six, sometimes difficult to see, figures are identified.

1986 Catalog, Literature 100, Literature 400, Uncropped Catalog Pictures

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Literature 400 Completed

Posted by Chad Perry in Literature, UofM News on July 17, 2009

Literature 400 has been completed. This course examines the appearance of M.U.S.C.L.E. in toy industry trade magazines, the industry’s reaction to M.U.S.C.L.E., Mattel’s external appearance in 1986, and uncovers two previously unseen M.U.S.C.L.E. pictures.

1986 Catalog, Literature, Literature 400, Uncropped Catalog Pictures

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Literature 100 Completed

Posted by Chad Perry in Literature, UofM News on June 24, 2009

Mattel created catalogs for toy store owners to use as a reference as they ordered, or re-ordered, merchandise. M.U.S.C.L.E. first appeared in Mattel’s 1986 catalog. The next year was the final one for M.U.S.C.L.E in the Mattel catalog. The 1987 catalog makes it clear that M.U.S.C.L.E. was not a top priority.