UofMUSCLE.com – M.U.S.C.L.E. Figures from Mattel
Posts Tagged #173
M.U.S.C.L.E. Figure #173
Posted by Chad Perry in History, Research, UofM News on March 30, 2017
The People vs. M.U.S.C.L.E. – Part 2
Posted by Chad Perry in Advertising & Promotion, Research, UofM News on March 3, 2010
The People vs. M.U.S.C.L.E. – Part 2 follows the same framework for M.U.S.C.L.E. advertising that had been established the previous year in the two commercials. Sadly, for the final M.U.S.C.L.E. commercial there appears to be a far less focused approach. However, hardcore Color figure collectors likely view this commercial as the single greatest thirty seconds of video ever uncovered.
The 28-Pack
Posted by Chad Perry in History, UofM News on January 13, 2010
The 28-pack write-up has been long delayed because of the desire to add individual pictures of each 28-pack figure. Additionally, there are a few 28-pack pictures that also need to be taken. Instead of withholding the entire topic it seemed better to make the current information available; adding pictures and various improvements over time.
Literature 200 Completed
Posted by Chad Perry in Literature, UofM News on December 9, 2009
The only documented example of M.U.S.C.L.E. in a mail order catalog is the 1986 Sears Wishbook. Sears, along with Mattel and most advertisers, seemed unsure of the figures proper place – although the placement suggests probably the best understanding of the brand. Read more in Literature 200.