UofMUSCLE.com – M.U.S.C.L.E. Figures from Mattel
Posts Tagged 1986 Catalog
Auction Watch #134
Posted by Chad Perry in Auction Watch, UofM News on May 22, 2013
Literature 200 Completed
Posted by Chad Perry in Literature, UofM News on December 9, 2009
The only documented example of M.U.S.C.L.E. in a mail order catalog is the 1986 Sears Wishbook. Sears, along with Mattel and most advertisers, seemed unsure of the figures proper place – although the placement suggests probably the best understanding of the brand. Read more in Literature 200.
M.U.S.C.L.E. Invasion Update
Posted by Chad Perry in Advertising & Promotion, UofM News on December 4, 2009
M.U.S.C.L.E. Invasion Update, was clearly designed to air as a second part/episode of the Invasion of the M.U.S.C.L.E. Things commercial. The switch from monsters to wrestling only seems to make sense because the ancillary M.U.S.C.L.E. products are wrestling related. The commercial simply crowbars wrestling into the scenario.
Invasion of the M.U.S.C.L.E. Things
Posted by Chad Perry in Advertising & Promotion, UofM News on November 20, 2009
For many collectors the M.U.S.C.L.E. commercials created incredible interest and excitement. However, the choices made about the direction of the M.U.S.C.L.E. commercials are especially interesting – but also seem to highlight the confusion that Mattel and their advertising agency had regarding the product.
The Uncropped Catalog Pictures
Posted by Chad Perry in Literature, UofM News on July 17, 2009
Literature 400 Completed
Posted by Chad Perry in Literature, UofM News on July 17, 2009
Literature 400 has been completed. This course examines the appearance of M.U.S.C.L.E. in toy industry trade magazines, the industry’s reaction to M.U.S.C.L.E., Mattel’s external appearance in 1986, and uncovers two previously unseen M.U.S.C.L.E. pictures.
The M.U.S.C.L.E. Pre-Pack
Posted by Chad Perry in Advertising & Promotion, Course Catalog on June 16, 2009