UofMUSCLE.com – M.U.S.C.L.E. Figures from Mattel
Posts Tagged Literature
LIT 500: Just Can’t Get Enough
Posted by Chad Perry in Literature, Research, UofM News on March 5, 2019
In 2007 Matthew Robinson and Jensen Karp published Just Can’t Get Enough which featured eight pages of M.U.S.C.L.E. figures.
M.U.S.C.L.E. Ephemera Mystery
Posted by Chad Perry in Literature, Research, UofM News on June 14, 2018
Lucas Rage, the King of Counterfeit, amazingly remembered something when he saw the recent M.U.S.C.L.E. Newspaper Advertisement post.
Do you have any insight to help us solve the M.U.S.C.L.E. Ephemera Mystery that has arisen?
M.U.S.C.L.E. Newspaper Advertisement
Posted by Chad Perry in Advertising & Promotion, Literature, Research, UofM News on June 6, 2018
It might be a short post, but I think it’s pretty cool to see.
Literature 500 – Toyfare #128
Posted by Chad Perry in Literature, UofM News on March 21, 2017
With a three page article, and price guide, Toyfare #128 is arguably the most attention M.U.S.C.L.E. received since it was originally released.
Literature 500 – PlayStation Magazine
Posted by Chad Perry in Literature, Research, UofM News on March 14, 2017
In August of 2004 M.U.S.C.L.E. collectors were given hope that the hobby was poised for growth. There were two M.U.S.C.L.E.-centric entries in the 83rd issue of PlayStation magazine.
Literature 500 – Toyfare #99
Posted by Chad Perry in Literature, Research, UofM News on March 7, 2017
In November of 2005 M.U.S.C.L.E. collectors were given a rather large surprise.
Promotional Documents for the M.U.S.C.L.E. Video Game
Posted by Chad Perry in History, Literature, UofM News on August 26, 2015
The Tag Team Match M.U.S.C.L.E. Video Game gets mostly hate directed at it. But here are some cool video game items to the M.U.S.C.L.E. archives.
The Official Nintendo Player’s Guide
Posted by Chad Perry in History, Literature, UofM News on April 13, 2011
By closely examining The Official Nintendo Player’s Guide a much clearer picture emerges regarding how companies like Mattel and Nintendo marketed to their clientele. Hindsight allows for a much clearer picture regarding the things that Nintendo did correctly regarding their brand, and the things that Mattel failed to do with the M.U.S.C.L.E. brand.
Auction Watch #45
Posted by Chad Perry in Auction Watch, UofM News on July 2, 2010
Two very interesting auctions are currently available to M.U.S.C.L.E. collectors. Both have interesting starting prices and Buy-It-Now prices, and both have sellers that have been featured in previous Auction Watches. But are both auctions grounded in reality?
New Literature Discovery
Posted by Chad Perry in Literature, Research, UofM News on February 22, 2010
Recently the University of M.U.S.C.L.E. made over a dozen new literature discoveries. Many of the discoveries may force the creation and/or complete reconstruction of the Literature courses. Sadly there have been many challenges posting comprehensive updates. However, the discovery of the November 1986 issue of Working Mother seemed too exciting not to share.
What is a M.U.S.C.L.E. Figure?
M.U.S.C.L.E. Figure Guide
The University of M.U.S.C.L.E. Figure Guide features a complete visual archive of every poster figure, including classifications. 
Breaking News- Top Ten Thursday #6 April 29, 2021
- M.U.S.C.L.E. Figure #49 April 28, 2021
- Monday Morning M.U.S.C.L.E. Musings #147 April 26, 2021
- Stir Up Saturday – Timely April 24, 2021
- Epilogue – Week of April 18th April 23, 2021