Posts Tagged Literature

Literature 200 Completed

Posted by Chad Perry in Literature, UofM News on December 9, 2009

The only documented example of M.U.S.C.L.E. in a mail order catalog is the 1986 Sears Wishbook. Sears, along with Mattel and most advertisers, seemed unsure of the figures proper place – although the placement suggests probably the best understanding of the brand. Read more in Literature 200.

#115, #12, #144, #169, #170, #171, #173, #175, #176, #183, #193, #194, #201, #204, #207, #209, #212, #214, #218, #226, #230, #5, #52, #57, #59, #6, #63, #74, #79, #80, #87, #94, 1986 Catalog, 28-pack, Commercials, Literature, Uncropped Catalog Pictures, Wrestling Ring

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Literature 400 Completed

Posted by Chad Perry in Literature, UofM News on July 17, 2009

Literature 400 has been completed. This course examines the appearance of M.U.S.C.L.E. in toy industry trade magazines, the industry’s reaction to M.U.S.C.L.E., Mattel’s external appearance in 1986, and uncovers two previously unseen M.U.S.C.L.E. pictures.

1986 Catalog, Literature, Literature 400, Uncropped Catalog Pictures

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Literature 100 Completed

Posted by Chad Perry in Literature, UofM News on June 24, 2009

Mattel created catalogs for toy store owners to use as a reference as they ordered, or re-ordered, merchandise. M.U.S.C.L.E. first appeared in Mattel’s 1986 catalog. The next year was the final one for M.U.S.C.L.E in the Mattel catalog. The 1987 catalog makes it clear that M.U.S.C.L.E. was not a top priority.

10-pack, 28-pack, 4-pack, Literature, Literature 100, Muscleman, Pre-Pack, Terri-Bull, Wrestling Ring

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UofMUSCLE.com – M.U.S.C.L.E. Figures from Mattel

Posts Tagged Literature

Literature 200 Completed

Literature 400 Completed

Literature 100 Completed

What is a M.U.S.C.L.E. Figure?

M.U.S.C.L.E. Figure Guide

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