Many organizations have a mission and/or vision. All too often this is something that is an idle part of their website or something posted around the building that becomes unnoticeable white noise.

The goal of the University of M.U.S.C.L.E. is to create a compelling view of a desired future state that describes what the University of M.U.S.C.L.E. will be accomplishing. This vision will become the University of M.U.S.C.L.E.’s “true north” by which all major decisions and directions are reckoned.