UofMUSCLE.com – M.U.S.C.L.E. Figures from Mattel
Archive for category Literature
The Uncropped Catalog Pictures
Posted by Chad Perry in Literature, UofM News on July 17, 2009
Literature 400 Completed
Posted by Chad Perry in Literature, UofM News on July 17, 2009
Literature 400 has been completed. This course examines the appearance of M.U.S.C.L.E. in toy industry trade magazines, the industry’s reaction to M.U.S.C.L.E., Mattel’s external appearance in 1986, and uncovers two previously unseen M.U.S.C.L.E. pictures.
Literature 100 Completed
Posted by Chad Perry in Literature, UofM News on June 24, 2009
Mattel created catalogs for toy store owners to use as a reference as they ordered, or re-ordered, merchandise. M.U.S.C.L.E. first appeared in Mattel’s 1986 catalog. The next year was the final one for M.U.S.C.L.E in the Mattel catalog. The 1987 catalog makes it clear that M.U.S.C.L.E. was not a top priority.
Literature 300 Completed
Posted by Chad Perry in Literature, UofM News on June 22, 2009