Posts Tagged Literature

The Official Nintendo Player’s Guide

By closely examining The Official Nintendo Player’s Guide a much clearer picture emerges regarding how companies like Mattel and Nintendo marketed to their clientele. Hindsight allows for a much clearer picture regarding the things that Nintendo did correctly regarding their brand, and the things that Mattel failed to do with the M.U.S.C.L.E. brand.

, , , , ,

2 Comments

Auction Watch #45

Two very interesting auctions are currently available to M.U.S.C.L.E. collectors. Both have interesting starting prices and Buy-It-Now prices, and both have sellers that have been featured in previous Auction Watches. But are both auctions grounded in reality?

, , , , , ,

1 Comment

New Literature Discovery

Recently the University of M.U.S.C.L.E. made over a dozen new literature discoveries. Many of the discoveries may force the creation and/or complete reconstruction of the Literature courses. Sadly there have been many challenges posting comprehensive updates. However, the discovery of the November 1986 issue of Working Mother seemed too exciting not to share.

, , , , , , , , , , , , ,

1 Comment

Literature 200 Completed

The only documented example of M.U.S.C.L.E. in a mail order catalog is the 1986 Sears Wishbook. Sears, along with Mattel and most advertisers, seemed unsure of the figures proper place – although the placement suggests probably the best understanding of the brand. Read more in Literature 200.

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

No Comments

Literature 400 Completed

Literature 400 has been completed. This course examines the appearance of M.U.S.C.L.E. in toy industry trade magazines, the industry’s reaction to M.U.S.C.L.E., Mattel’s external appearance in 1986, and uncovers two previously unseen M.U.S.C.L.E. pictures.

, , ,

No Comments

Literature 100 Completed

Mattel created catalogs for toy store owners to use as a reference as they ordered, or re-ordered, merchandise. M.U.S.C.L.E. first appeared in Mattel’s 1986 catalog. The next year was the final one for M.U.S.C.L.E in the Mattel catalog. The 1987 catalog makes it clear that M.U.S.C.L.E. was not a top priority.

, , , , , , , ,

No Comments