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Archive for category Literature
Do you have any insight to help us solve the M.U.S.C.L.E. Ephemera Mystery that has arisen?
By closely examining The Official Nintendo Player’s Guide a much clearer picture emerges regarding how companies like Mattel and Nintendo marketed to their clientele. Hindsight allows for a much clearer picture regarding the things that Nintendo did correctly regarding their brand, and the things that Mattel failed to do with the M.U.S.C.L.E. brand.
Recently the University of M.U.S.C.L.E. made over a dozen new literature discoveries. Many of the discoveries may force the creation and/or complete reconstruction of the Literature courses. Sadly there have been many challenges posting comprehensive updates. However, the discovery of the November 1986 issue of Working Mother seemed too exciting not to share.
The only documented example of M.U.S.C.L.E. in a mail order catalog is the 1986 Sears Wishbook. Sears, along with Mattel and most advertisers, seemed unsure of the figures proper place – although the placement suggests probably the best understanding of the brand. Read more in Literature 200.
Uncropped versions of the 1986 Mattel catalog M.U.S.C.L.E. photograph, both from toy industry trade magazines, uncover six previously unseen Kinnikuman figures in the picture. All six, sometimes difficult to see, figures are identified.