Archive for category Literature

LIT 500: Just Can’t Get Enough

In 2007 Matthew Robinson and Jensen Karp published Just Can’t Get Enough which featured eight pages of M.U.S.C.L.E. figures.

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M.U.S.C.L.E. Ephemera Mystery

Lucas Rage, the King of Counterfeit, amazingly remembered something when he saw the recent M.U.S.C.L.E. Newspaper Advertisement post.

Do you have any insight to help us solve the M.U.S.C.L.E. Ephemera Mystery that has arisen?

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M.U.S.C.L.E. Newspaper Advertisement

It might be a short post, but I think it’s pretty cool to see.

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Literature 500 – Toyfare #128

With a three page article, and price guide, Toyfare #128 is arguably the most attention M.U.S.C.L.E. received since it was originally released.

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Literature 500 – PlayStation Magazine

In August of 2004 M.U.S.C.L.E. collectors were given hope that the hobby was poised for growth. There were two M.U.S.C.L.E.-centric entries in the 83rd issue of PlayStation magazine.

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Literature 500 – Toyfare #99

In November of 2005 M.U.S.C.L.E. collectors were given a rather large surprise.

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Promotional Documents for the M.U.S.C.L.E. Video Game

The Tag Team Match M.U.S.C.L.E. Video Game gets mostly hate directed at it. But here are some cool video game items to the M.U.S.C.L.E. archives.

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The Official Nintendo Player’s Guide

By closely examining The Official Nintendo Player’s Guide a much clearer picture emerges regarding how companies like Mattel and Nintendo marketed to their clientele. Hindsight allows for a much clearer picture regarding the things that Nintendo did correctly regarding their brand, and the things that Mattel failed to do with the M.U.S.C.L.E. brand.

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New Literature Discovery

Recently the University of M.U.S.C.L.E. made over a dozen new literature discoveries. Many of the discoveries may force the creation and/or complete reconstruction of the Literature courses. Sadly there have been many challenges posting comprehensive updates. However, the discovery of the November 1986 issue of Working Mother seemed too exciting not to share.

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Literature 200 Completed

The only documented example of M.U.S.C.L.E. in a mail order catalog is the 1986 Sears Wishbook. Sears, along with Mattel and most advertisers, seemed unsure of the figures proper place – although the placement suggests probably the best understanding of the brand. Read more in Literature 200.

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