University of M.U.S.C.L.E.
Archive for category Literature
The Official Nintendo Player’s Guide
Posted by Chad Perry in History, Literature, UofM News on April 13th, 2011
By closely examining The Official Nintendo Player’s Guide a much clearer picture emerges regarding how companies like Mattel and Nintendo marketed to their clientele. Hindsight allows for a much clearer picture regarding the things that Nintendo did correctly regarding their brand, and the things that Mattel failed to do with the M.U.S.C.L.E. brand.
New Literature Discovery
Posted by Chad Perry in Literature, Research, UofM News on February 22nd, 2010
Recently the University of M.U.S.C.L.E. made over a dozen new literature discoveries. Many of the discoveries may force the creation and/or complete reconstruction of the Literature courses. Sadly there have been many challenges posting comprehensive updates. However, the discovery of the November 1986 issue of Working Mother seemed too exciting not to share.
Literature 200 Completed
Posted by Chad Perry in Literature, UofM News on December 9th, 2009
The only documented example of M.U.S.C.L.E. in a mail order catalog is the 1986 Sears Wishbook. Sears, along with Mattel and most advertisers, seemed unsure of the figures proper place – although the placement suggests probably the best understanding of the brand. Read more in Literature 200.
The Uncropped Catalog Pictures
Posted by Chad Perry in Literature, UofM News on July 17th, 2009
Uncropped versions of the 1986 Mattel catalog M.U.S.C.L.E. photograph, both from toy industry trade magazines, uncover six previously unseen Kinnikuman figures in the picture. All six, sometimes difficult to see, figures are identified.
Literature 400 Completed
Posted by Chad Perry in Literature, UofM News on July 17th, 2009
Literature 400 has been completed. This course examines the appearance of M.U.S.C.L.E. in toy industry trade magazines, the industry’s reaction to M.U.S.C.L.E., Mattel’s external appearance in 1986, and uncovers two previously unseen M.U.S.C.L.E. pictures.
Literature 100 Completed
Posted by Chad Perry in Literature, UofM News on June 24th, 2009
Mattel created catalogs for toy store owners to use as a reference as they ordered, or re-ordered, merchandise. M.U.S.C.L.E. first appeared in Mattel’s 1986 catalog. The next year was the final one for M.U.S.C.L.E in the Mattel catalog. The 1987 catalog makes it clear that M.U.S.C.L.E. was not a top priority.
Literature 300 Completed
Posted by Chad Perry in Literature, UofM News on June 22nd, 2009
M.U.S.C.L.E.’s are discovered in the strangest places, this time a M.U.S.C.L.E. figure was discovered on the cover of a children’s textbook.
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