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Posts Tagged 1986 Catalog
The only documented example of M.U.S.C.L.E. in a mail order catalog is the 1986 Sears Wishbook. Sears, along with Mattel and most advertisers, seemed unsure of the figures proper place – although the placement suggests probably the best understanding of the brand. Read more in Literature 200.
M.U.S.C.L.E. Invasion Update, was clearly designed to air as a second part/episode of the Invasion of the M.U.S.C.L.E. Things commercial. The switch from monsters to wrestling only seems to make sense because the ancillary M.U.S.C.L.E. products are wrestling related. The commercial simply crowbars wrestling into the scenario.
For many collectors the M.U.S.C.L.E. commercials created incredible interest and excitement. However, the choices made about the direction of the M.U.S.C.L.E. commercials are especially interesting – but also seem to highlight the confusion that Mattel and their advertising agency had regarding the product.
Uncropped versions of the 1986 Mattel catalog M.U.S.C.L.E. photograph, both from toy industry trade magazines, uncover six previously unseen Kinnikuman figures in the picture. All six, sometimes difficult to see, figures are identified.
Literature 400 has been completed. This course examines the appearance of M.U.S.C.L.E. in toy industry trade magazines, the industry’s reaction to M.U.S.C.L.E., Mattel’s external appearance in 1986, and uncovers two previously unseen M.U.S.C.L.E. pictures.
Mattel needed to make an unfamiliar product familiar, and the Pre-Pack did this with wrestling and monsters. The art of the M.U.S.C.L.E. pre-pack is 100% unique. These images are not seen on any other M.U.S.C.L.E. item.