Archive for category Course Catalog

Literature 100 Completed

Posted by Chad Perry in Literature, UofM News on June 24, 2009

Mattel created catalogs for toy store owners to use as a reference as they ordered, or re-ordered, merchandise. M.U.S.C.L.E. first appeared in Mattel’s 1986 catalog. The next year was the final one for M.U.S.C.L.E in the Mattel catalog. The 1987 catalog makes it clear that M.U.S.C.L.E. was not a top priority.

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Art 200 Completed

Posted by Chad Perry in Art on June 22, 2009

Creativity and originality are rarely found in a long discontinued toy line. Mr. Marty Hansen is a true treasure to the M.U.S.C.L.E. community.

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Literature 300 Completed

Posted by Chad Perry in Literature, UofM News on June 22, 2009

M.U.S.C.L.E.’s are discovered in the strangest places, this time a M.U.S.C.L.E. figure was discovered on the cover of a children’s textbook.

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The 10-Pack Display Case

Posted by Chad Perry in Advertising & Promotion, Course Catalog on June 17, 2009

The case was designed to hold 24 10-pack cans and was not featured in any Mattel catalogs. The top of the case, which becomes the banner over the opened case, is basically the front of the Cosmic Crunchers 28-pack. Garbage cans and an affordable price point would be the highlights of this piece.

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The M.U.S.C.L.E. Pre-Pack

Posted by Chad Perry in Advertising & Promotion, Course Catalog on June 16, 2009


Mattel needed to make an unfamiliar product familiar, and the Pre-Pack did this with wrestling and monsters. The art of the M.U.S.C.L.E. pre-pack is 100% unique. These images are not seen on any other M.U.S.C.L.E. item.

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