UofMUSCLE.com – M.U.S.C.L.E. Figures from Mattel
Posts Tagged #183
Advertising & Promotion 300 Update
Posted by Chad Perry in Advertising & Promotion, Research, UofM News on April 24, 2013
Literature 200 Completed
Posted by Chad Perry in Literature, UofM News on December 9, 2009
The only documented example of M.U.S.C.L.E. in a mail order catalog is the 1986 Sears Wishbook. Sears, along with Mattel and most advertisers, seemed unsure of the figures proper place – although the placement suggests probably the best understanding of the brand. Read more in Literature 200.