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Posts Tagged Commercials
The People vs. M.U.S.C.L.E. – Part 2 follows the same framework for M.U.S.C.L.E. advertising that had been established the previous year in the two commercials. Sadly, for the final M.U.S.C.L.E. commercial there appears to be a far less focused approach. However, hardcore Color figure collectors likely view this commercial as the single greatest thirty seconds of video ever uncovered.
The only documented example of M.U.S.C.L.E. in a mail order catalog is the 1986 Sears Wishbook. Sears, along with Mattel and most advertisers, seemed unsure of the figures proper place – although the placement suggests probably the best understanding of the brand. Read more in Literature 200.
M.U.S.C.L.E. Invasion Update, was clearly designed to air as a second part/episode of the Invasion of the M.U.S.C.L.E. Things commercial. The switch from monsters to wrestling only seems to make sense because the ancillary M.U.S.C.L.E. products are wrestling related. The commercial simply crowbars wrestling into the scenario.
For many collectors the M.U.S.C.L.E. commercials created incredible interest and excitement. However, the choices made about the direction of the M.U.S.C.L.E. commercials are especially interesting – but also seem to highlight the confusion that Mattel and their advertising agency had regarding the product.
Joseph Dunnigan, known as Galacticboy on LRG.com, has volunteered to be the next collector spotlighted for Sociology 300. Joseph is not only an interesting collector, but provides stunning pictures of both his past and current collections.
YouTube, and the internet in general, is filled with terrible and constantly amassing fan-driven media. Finding something as clever, original, and fun as this video is certainly a treat for M.U.S.C.L.E collectors. This video seems to properly capture the potential character of M.U.S.C.L.E better than any other M.U.S.C.L.E. video – including the original Mattel commercials.