UofMUSCLE.com – M.U.S.C.L.E. Figures from Mattel
Posts Tagged Literature
Literature 200 Completed
Posted by Chad Perry in Literature, UofM News on December 9, 2009
The only documented example of M.U.S.C.L.E. in a mail order catalog is the 1986 Sears Wishbook. Sears, along with Mattel and most advertisers, seemed unsure of the figures proper place – although the placement suggests probably the best understanding of the brand. Read more in Literature 200.
Literature 400 Completed
Posted by Chad Perry in Literature, UofM News on July 17, 2009
Literature 400 has been completed. This course examines the appearance of M.U.S.C.L.E. in toy industry trade magazines, the industry’s reaction to M.U.S.C.L.E., Mattel’s external appearance in 1986, and uncovers two previously unseen M.U.S.C.L.E. pictures.
Literature 100 Completed
Posted by Chad Perry in Literature, UofM News on June 24, 2009
Mattel created catalogs for toy store owners to use as a reference as they ordered, or re-ordered, merchandise. M.U.S.C.L.E. first appeared in Mattel’s 1986 catalog. The next year was the final one for M.U.S.C.L.E in the Mattel catalog. The 1987 catalog makes it clear that M.U.S.C.L.E. was not a top priority.
What is a M.U.S.C.L.E. Figure?
M.U.S.C.L.E. Figure Guide
The University of M.U.S.C.L.E. Figure Guide features a complete visual archive of every poster figure, including classifications. 
Breaking News- Top Ten Thursday #6 April 29, 2021
- M.U.S.C.L.E. Figure #49 April 28, 2021
- Monday Morning M.U.S.C.L.E. Musings #147 April 26, 2021
- Stir Up Saturday – Timely April 24, 2021
- Epilogue – Week of April 18th April 23, 2021