UofMUSCLE.com – M.U.S.C.L.E. Figures from Mattel
Archive for category Advertising & Promotion
New Nestle Quik Figures
Posted by Chad Perry in Advertising & Promotion, Research, UofM News on January 26, 2011
Advertising & Promotion 300 focuses on the partnership that existed between Nestle Quik and Mattel’s M.U.S.C.L.E. brand. Jason Speth and Kyle Holbrook were kind enough to share their pictures of the two previously unseen examples of figures #48 and #227.
M.U.S.C.L.E. Poster Tubes
Posted by Chad Perry in Advertising & Promotion, Research, UofM News on May 17, 2010
Hawkeye was kind enough to send in some pictures of his M.U.S.C.L.E. mailing tube.
The People vs. M.U.S.C.L.E. – Part 2
Posted by Chad Perry in Advertising & Promotion, Research, UofM News on March 3, 2010
The People vs. M.U.S.C.L.E. – Part 2 follows the same framework for M.U.S.C.L.E. advertising that had been established the previous year in the two commercials. Sadly, for the final M.U.S.C.L.E. commercial there appears to be a far less focused approach. However, hardcore Color figure collectors likely view this commercial as the single greatest thirty seconds of video ever uncovered.
New Nestle Quik Figures
Posted by Chad Perry in Advertising & Promotion, Auction Watch, UofM News on February 2, 2010
The University of M.U.S.C.L.E. recently featured two sealed M.U.S.C.L.E. figures from the Nestle Quik promotion in Auction Watch #28. The winner of those two auctions, Bill R. (vette88 from LRG.com), was kind enough to take a picture of each of the sealed figures. These figures have been added to Advertising & Promotion 300.
M.U.S.C.L.E. Invasion Update
Posted by Chad Perry in Advertising & Promotion, UofM News on December 4, 2009
M.U.S.C.L.E. Invasion Update, was clearly designed to air as a second part/episode of the Invasion of the M.U.S.C.L.E. Things commercial. The switch from monsters to wrestling only seems to make sense because the ancillary M.U.S.C.L.E. products are wrestling related. The commercial simply crowbars wrestling into the scenario.
Invasion of the M.U.S.C.L.E. Things
Posted by Chad Perry in Advertising & Promotion, UofM News on November 20, 2009
For many collectors the M.U.S.C.L.E. commercials created incredible interest and excitement. However, the choices made about the direction of the M.U.S.C.L.E. commercials are especially interesting – but also seem to highlight the confusion that Mattel and their advertising agency had regarding the product.
28-Pack Poster Offer – UPDATE
Posted by Chad Perry in Advertising & Promotion, Research, UofM News on November 17, 2009
The 28-Pack Poster Offer looked into the minutia of the poster-offer. Syosset, New York was one of the main topics of interest. John Delin, from A Syosset Scrapbook, attempted to help research further into the Syosset-M.U.S.C.L.E. connection.
Advertising & Promotion 300 – Updated
Posted by Chad Perry in Advertising & Promotion, UofM News on November 11, 2009
Advertising & Promotion 300 – Corporate and education connections has been updated. The poster numbers have been added to all of the figure pictures and they have been arranged numerically.
Only 2 M.U.S.C.L.E. Posters
Posted by Chad Perry in Advertising & Promotion, UofM News on October 5, 2009
In the previous 28-pack poster offer write-up there had been mention of a Color M.U.S.C.L.E. poster that was completely devoid of any Flesh M.U.S.C.L.E. figures. This is untrue.
The University of M.U.S.C.L.E. apologizes for any inconvenience or confusion this may have caused. This mix-up only strengthens the need for all M.U.S.C.L.E. data to be organized and centralized in one location.
The 28-Pack Poster Offer
Posted by Chad Perry in Advertising & Promotion, UofM News on September 28, 2009
A piece of the 28-packs worthy of its own dissection is the poster offer. For many collectors it is specifically the small picture accompanying the poster offer that elicits discussion. No single piece of tangible M.U.S.C.L.E. information causes so much speculation. For many collectors it fuels the theory that all the Kinnikuman sculpts were originally slated for Mattel’s M.U.S.C.L.E. release. Others simply consider it a place-holding throwaway picture.
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M.U.S.C.L.E. Figure Guide
The University of M.U.S.C.L.E. Figure Guide features a complete visual archive of every poster figure, including classifications. 
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