Archive for category Advertising & Promotion

Advertising & Promotion 300 Completed

Posted by Chad Perry in Advertising & Promotion, UofM News on July 8, 2009

Advertising & Promotion 300 – Corporate and education connections has been completed. This course focuses on the partnership between Mattel and Nestle Quik using M.U.S.C.L.E. as a promotional item.

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The 10-Pack Display Case

Posted by Chad Perry in Advertising & Promotion, Course Catalog on June 17, 2009

The case was designed to hold 24 10-pack cans and was not featured in any Mattel catalogs. The top of the case, which becomes the banner over the opened case, is basically the front of the Cosmic Crunchers 28-pack. Garbage cans and an affordable price point would be the highlights of this piece.

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The M.U.S.C.L.E. Pre-Pack

Posted by Chad Perry in Advertising & Promotion, Course Catalog on June 16, 2009


Mattel needed to make an unfamiliar product familiar, and the Pre-Pack did this with wrestling and monsters. The art of the M.U.S.C.L.E. pre-pack is 100% unique. These images are not seen on any other M.U.S.C.L.E. item.

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