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Posts Tagged Advertising & Promotion 400
The People vs. M.U.S.C.L.E. – Part 2 follows the same framework for M.U.S.C.L.E. advertising that had been established the previous year in the two commercials. Sadly, for the final M.U.S.C.L.E. commercial there appears to be a far less focused approach. However, hardcore Color figure collectors likely view this commercial as the single greatest thirty seconds of video ever uncovered.
M.U.S.C.L.E. Invasion Update, was clearly designed to air as a second part/episode of the Invasion of the M.U.S.C.L.E. Things commercial. The switch from monsters to wrestling only seems to make sense because the ancillary M.U.S.C.L.E. products are wrestling related. The commercial simply crowbars wrestling into the scenario.
For many collectors the M.U.S.C.L.E. commercials created incredible interest and excitement. However, the choices made about the direction of the M.U.S.C.L.E. commercials are especially interesting – but also seem to highlight the confusion that Mattel and their advertising agency had regarding the product.