UofMUSCLE.com – M.U.S.C.L.E. Figures from Mattel
Posts Tagged Advertising & Promotion
Fashion 100 – Update
Posted by Chad Perry in Fashion, UofM News on July 28, 2010
“Muscle Things” on LittleRubberGuys.com, and mentioned several times as “woodridge22” on the University of M.U.S.C.L.E, has made another custom M.U.S.C.L.E. t-shirt.
M.U.S.C.L.E. Poster Tubes
Posted by Chad Perry in Advertising & Promotion, Research, UofM News on May 17, 2010
Hawkeye was kind enough to send in some pictures of his M.U.S.C.L.E. mailing tube.
Auction Watch #34
Posted by Chad Perry in Auction Watch, UofM News on March 11, 2010
Auction Watch has highlighted several poster auctions and Auction Watch #34 will add two more instances. However, one of the most unique current M.U.S.C.L.E. auctions appears to feature a Manufacturing Error Figure.
The People vs. M.U.S.C.L.E. – Part 2
Posted by Chad Perry in Advertising & Promotion, Research, UofM News on March 3, 2010
The People vs. M.U.S.C.L.E. – Part 2 follows the same framework for M.U.S.C.L.E. advertising that had been established the previous year in the two commercials. Sadly, for the final M.U.S.C.L.E. commercial there appears to be a far less focused approach. However, hardcore Color figure collectors likely view this commercial as the single greatest thirty seconds of video ever uncovered.
Auction Watch #30
Posted by Chad Perry in Auction Watch, UofM News on February 3, 2010
The M.U.S.C.L.E. poster has been mentioned several times within the University of M.U.S.C.L.E. The most notable examples are within the 28-Pack Poster Offer and with the clarification that there are only only 2 posters. Hopefully the Advertising & Promotion 100 course, highlighting the poster, will be completed soon. In the meantime, this auction for a “Color” poster is worth highlighting.
New Nestle Quik Figures
Posted by Chad Perry in Advertising & Promotion, Auction Watch, UofM News on February 2, 2010
The University of M.U.S.C.L.E. recently featured two sealed M.U.S.C.L.E. figures from the Nestle Quik promotion in Auction Watch #28. The winner of those two auctions, Bill R. (vette88 from LRG.com), was kind enough to take a picture of each of the sealed figures. These figures have been added to Advertising & Promotion 300.
Auction Watch #28
Posted by Chad Perry in Auction Watch, UofM News on January 21, 2010
One of the most mysterious, and fun, aspects of M.U.S.C.L.E. collecting relates to the Nestle Quik promotion (which is examined in Advertising & Promotion 300). Figures still sealed within the promotional package, which was enclosed in the Nestle Quik tin, are not often discovered. This week two figures have been discovered.
M.U.S.C.L.E. Invasion Update
Posted by Chad Perry in Advertising & Promotion, UofM News on December 4, 2009
M.U.S.C.L.E. Invasion Update, was clearly designed to air as a second part/episode of the Invasion of the M.U.S.C.L.E. Things commercial. The switch from monsters to wrestling only seems to make sense because the ancillary M.U.S.C.L.E. products are wrestling related. The commercial simply crowbars wrestling into the scenario.
Invasion of the M.U.S.C.L.E. Things
Posted by Chad Perry in Advertising & Promotion, UofM News on November 20, 2009
For many collectors the M.U.S.C.L.E. commercials created incredible interest and excitement. However, the choices made about the direction of the M.U.S.C.L.E. commercials are especially interesting – but also seem to highlight the confusion that Mattel and their advertising agency had regarding the product.
What is a M.U.S.C.L.E. Figure?
M.U.S.C.L.E. Figure Guide
The University of M.U.S.C.L.E. Figure Guide features a complete visual archive of every poster figure, including classifications. 
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