Posts Tagged Commercials

Fashion 100 – Update

Posted by Chad Perry in Fashion, UofM News on July 28, 2010

“Muscle Things” on LittleRubberGuys.com, and mentioned several times as “woodridge22” on the University of M.U.S.C.L.E, has made another custom M.U.S.C.L.E. t-shirt.

Advertising & Promotion, Advertising & Promotion 400, Commercials, Fashion, Fashion 100, Muscle_Things-Alec

4 Comments

The People vs. M.U.S.C.L.E. – Part 2

Posted by Chad Perry in Advertising & Promotion, Research, UofM News on March 3, 2010

The People vs. M.U.S.C.L.E. – Part 2 follows the same framework for M.U.S.C.L.E. advertising that had been established the previous year in the two commercials. Sadly, for the final M.U.S.C.L.E. commercial there appears to be a far less focused approach. However, hardcore Color figure collectors likely view this commercial as the single greatest thirty seconds of video ever uncovered.

#105, #107, #109, #11, #121, #125, #131, #133, #136, #138, #15, #150, #153, #16, #161, #163, #168, #169, #173, #175, #190, #193, #199, #213, #23, #3, #30, #34, #36, #44, #60, #68, #73, #75, #79, #82, #83, Advertising & Promotion, Advertising & Promotion 400, Class A, Class B, Color Figures, Commercials, Flesh Figures, M.U.S.C.L.E. Figure Guide

6 Comments

Literature 200 Completed

Posted by Chad Perry in Literature, UofM News on December 9, 2009

The only documented example of M.U.S.C.L.E. in a mail order catalog is the 1986 Sears Wishbook. Sears, along with Mattel and most advertisers, seemed unsure of the figures proper place – although the placement suggests probably the best understanding of the brand. Read more in Literature 200.

#115, #12, #144, #169, #170, #171, #173, #175, #176, #183, #193, #194, #201, #204, #207, #209, #212, #214, #218, #226, #230, #5, #52, #57, #59, #6, #63, #74, #79, #80, #87, #94, 1986 Catalog, 28-pack, Commercials, Literature, Uncropped Catalog Pictures, Wrestling Ring

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M.U.S.C.L.E. Invasion Update

Posted by Chad Perry in Advertising & Promotion, UofM News on December 4, 2009

M.U.S.C.L.E. Invasion Update, was clearly designed to air as a second part/episode of the Invasion of the M.U.S.C.L.E. Things commercial. The switch from monsters to wrestling only seems to make sense because the ancillary M.U.S.C.L.E. products are wrestling related. The commercial simply crowbars wrestling into the scenario.

1986 Catalog, Advertising & Promotion, Advertising & Promotion 400, Commercials, Uncropped Catalog Pictures

1 Comment

Invasion of the M.U.S.C.L.E. Things

Posted by Chad Perry in Advertising & Promotion, UofM News on November 20, 2009

For many collectors the M.U.S.C.L.E. commercials created incredible interest and excitement. However, the choices made about the direction of the M.U.S.C.L.E. commercials are especially interesting – but also seem to highlight the confusion that Mattel and their advertising agency had regarding the product.

1986 Catalog, Advertising & Promotion, Advertising & Promotion 400, Commercials, Uncropped Catalog Pictures

4 Comments

Sociology 300 – Joseph Dunnigan

Posted by Chad Perry in Sociology, UofM News on November 13, 2009

Joseph Dunnigan, known as Galacticboy on LRG.com, has volunteered to be the next collector spotlighted for Sociology 300. Joseph is not only an interesting collector, but provides stunning pictures of both his past and current collections.

Commercials, Sociology, Sociology 300

1 Comment

Website Review #4

Posted by Chad Perry in UofM News on July 21, 2009

YouTube, and the internet in general, is filled with terrible and constantly amassing fan-driven media. Finding something as clever, original, and fun as this video is certainly a treat for M.U.S.C.L.E collectors. This video seems to properly capture the potential character of M.U.S.C.L.E better than any other M.U.S.C.L.E. video – including the original Mattel commercials.

Chris Bores, Commercials, Muscleman, Tim Drage, Website Review

1 Comment

UofMUSCLE.com – M.U.S.C.L.E. Figures from Mattel

Posts Tagged Commercials

Fashion 100 – Update

The People vs. M.U.S.C.L.E. – Part 2

Literature 200 Completed

M.U.S.C.L.E. Invasion Update

Invasion of the M.U.S.C.L.E. Things

Sociology 300 – Joseph Dunnigan

Website Review #4

What is a M.U.S.C.L.E. Figure?

M.U.S.C.L.E. Figure Guide

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