Archive for category Literature

In August of 2004 M.U.S.C.L.E. collectors were given hope that the hobby was poised for growth. There were two M.U.S.C.L.E.-centric entries in the 83rd issue of PlayStation magazine.

Literature, Literature 500, Spinning Head Ashurman

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Literature 500 – Toyfare #99

Posted by Chad Perry in Literature, Research, UofM News on March 7, 2017

In November of 2005 M.U.S.C.L.E. collectors were given a rather large surprise.

Literature, Literature 500, Satan Cross

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Promotional Documents for the M.U.S.C.L.E. Video Game

Posted by Chad Perry in History, Literature, UofM News on August 26, 2015

The Tag Team Match M.U.S.C.L.E. Video Game gets mostly hate directed at it. But here are some cool video game items to the M.U.S.C.L.E. archives.

History, History 200, Literature, Literature 500, Video Game

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The Official Nintendo Player’s Guide

Posted by Chad Perry in History, Literature, UofM News on April 13, 2011

By closely examining The Official Nintendo Player’s Guide a much clearer picture emerges regarding how companies like Mattel and Nintendo marketed to their clientele. Hindsight allows for a much clearer picture regarding the things that Nintendo did correctly regarding their brand, and the things that Mattel failed to do with the M.U.S.C.L.E. brand.

History, History 200, Literature, NES, Nintendo, Video Game

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New Literature Discovery

Posted by Chad Perry in Literature, Research, UofM News on February 22, 2010

Recently the University of M.U.S.C.L.E. made over a dozen new literature discoveries. Many of the discoveries may force the creation and/or complete reconstruction of the Literature courses. Sadly there have been many challenges posting comprehensive updates. However, the discovery of the November 1986 issue of Working Mother seemed too exciting not to share.

#1, #107, #118, #136, #143, #181, #20, #217, #223, #55, 10-pack, Color Figures, Flesh Figures, Literature

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Literature 200 Completed

Posted by Chad Perry in Literature, UofM News on December 9, 2009

The only documented example of M.U.S.C.L.E. in a mail order catalog is the 1986 Sears Wishbook. Sears, along with Mattel and most advertisers, seemed unsure of the figures proper place – although the placement suggests probably the best understanding of the brand. Read more in Literature 200.

#115, #12, #144, #169, #170, #171, #173, #175, #176, #183, #193, #194, #201, #204, #207, #209, #212, #214, #218, #226, #230, #5, #52, #57, #59, #6, #63, #74, #79, #80, #87, #94, 1986 Catalog, 28-pack, Commercials, Literature, Uncropped Catalog Pictures, Wrestling Ring

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UofMUSCLE.com – M.U.S.C.L.E. Figures from Mattel

Archive for category Literature

LIT 500: Just Can’t Get Enough

M.U.S.C.L.E. Ephemera Mystery

M.U.S.C.L.E. Newspaper Advertisement

Literature 500 – Toyfare #128

Literature 500 – PlayStation Magazine

Literature 500 – Toyfare #99

Promotional Documents for the M.U.S.C.L.E. Video Game

The Official Nintendo Player’s Guide

New Literature Discovery

Literature 200 Completed

What is a M.U.S.C.L.E. Figure?

M.U.S.C.L.E. Figure Guide

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