UofMUSCLE.com – M.U.S.C.L.E. Figures from Mattel
Posts Tagged #169
M.U.S.C.L.E. Figure #169
Posted by Chad Perry in History, Research, UofM News on May 9, 2017
Auction Watch #145
Posted by Chad Perry in Auction Watch, UofM News on January 30, 2014
The 233 Counterfeit Collection
Posted by Chad Perry in Art, Research, UofM News on May 24, 2010
This is the official archive for The University of M.U.S.C.L.E. as it attempts to document a full 233 counterfeit M.U.S.C.L.E. figure collection through the submission of collectors’ pictures. The collection is part of Art 100.
The People vs. M.U.S.C.L.E. – Part 2
Posted by Chad Perry in Advertising & Promotion, Research, UofM News on March 3, 2010
The People vs. M.U.S.C.L.E. – Part 2 follows the same framework for M.U.S.C.L.E. advertising that had been established the previous year in the two commercials. Sadly, for the final M.U.S.C.L.E. commercial there appears to be a far less focused approach. However, hardcore Color figure collectors likely view this commercial as the single greatest thirty seconds of video ever uncovered.
The 28-Pack
Posted by Chad Perry in History, UofM News on January 13, 2010
The 28-pack write-up has been long delayed because of the desire to add individual pictures of each 28-pack figure. Additionally, there are a few 28-pack pictures that also need to be taken. Instead of withholding the entire topic it seemed better to make the current information available; adding pictures and various improvements over time.
Literature 200 Completed
Posted by Chad Perry in Literature, UofM News on December 9, 2009
The only documented example of M.U.S.C.L.E. in a mail order catalog is the 1986 Sears Wishbook. Sears, along with Mattel and most advertisers, seemed unsure of the figures proper place – although the placement suggests probably the best understanding of the brand. Read more in Literature 200.