When Mattel launched M.U.S.C.L.E. their focus was clearly on selling M.U.S.C.L.E. figures to children. Over 20 years later those same children can be forgotten. Sociology 100 showcases M.U.S.C.L.E. figures in their original state – as children’s toys.
If you would like to submit pictures from your childhood, please email the pictures to the University of M.U.S.C.L.E..